2 spots open in January Web Design Studio · Honest work since 2018

Your website deserves better.

I audit, redesign and optimize existing websites. No fluff, no hidden fees — just sharp work that actually delivers results.

Audit Redesign Performance SEO Conversion Framer Webflow Animation Audit Redesign Performance SEO Conversion Framer Webflow Animation

Three transformations.

i Concept cases — to be transparent: these are example projects, not real clients. They show how I think, work, and design.
01
Hospitality Concept · Restaurant

Trattoria Verdi

The problem

A family restaurant with 38 years of experience and a kitchen worth bowing for — but a website from 2009 with screaming fonts, no mobile version, and reservations only by phone. Customers preferred the neighbor who actually had online booking.

The approach

Full redesign around one principle: let the food and atmosphere speak. Editorial typography, warm interior photography, and a reservation system in two taps. No pop-ups, no "5 stars!" badges. Just the story.

+82%
Online reservations
after 60 days
2.7×
Faster mobile
load time
−43%
Bounce rate
on homepage
94/100
PageSpeed Mobile
(was: 31)
↤ Drag to compare 2009 → 2026
www.trattoriaverdi.com/index.htm
~ Trattoria Verdi ~
★ Welcome to our restaurant! ★
The BEST Italian cuisine in town since 1987. We work with fresh ingredients and authentic recipes from mama Verdi!
Click here for menu → ★ Call now! ★
VISITORS: 0042871
trattoriaverdi.com
Eat like in
Tuscany,
in Brooklyn.
Fresh pasta daily. Regional wines. A fire that's been burning since 1987. Reserve a table for tonight.
Reserve → View menu
— interior photo, warm light —
Before
After
02
SaaS / B2B Concept · Scheduling tool

Pacely Scheduling

The problem

A great product with 4.7-star reviews, but a homepage that started straight in on architecture and APIs. Visitors couldn't tell what it was in 5 seconds, and bounced. The sales team got the same basic question every day: "what does this actually do?"

The approach

Rewrote the entire homepage around one question: what do I actually get here? Short sentences. Concrete examples. A 30-second demo video right above the fold. All jargon moved to a separate "For developers" page.

+118%
Trial sign-ups
per month
+61%
Qualified
leads
−47%
Cost per
acquisition
2.3×
Trial-to-paid
conversion
↤ Drag to compare Jargon → Clarity
app.pacely.io
Synergistic Real-Time Cross-Functional Resource Orchestration Platform
Empowering enterprise-grade workflow optimization through AI-driven predictive analytics
REQUEST DEMO CONTACT SALES
★ ENTERPRISE SOC 2 AI POWERED ISO 27001
Multi-Tenant
Architecture
Predictive
Analytics
REST APIs
& Webhooks
pacely.io
Schedules
that actually
work.
Plan your team in 5 minutes. Without the chaos of Slack, emails, or that one spreadsheet nobody understands.
Try free → View demo
— product screenshot —
Before
After
03
E-commerce / Fashion Concept · Indie label

Maline Studio

The problem

An independent fashion brand with €450 dresses and handcrafted details. The products were premium, the shop screamed "outlet sale". Pop-ups, countdown timers, flashing banners. Customers left the site before reaching the product page.

The approach

Editorial e-commerce. Silence. White space. Treating products as artworks, not deals. No discount codes on the homepage. No pop-ups. The catalog now feels like a magazine, and the cart like something deliberately chosen.

+38%
Conversion rate
on product pages
−54%
Cart
abandonment
+€92
Higher average
order value
3.4×
Time on site
per visit
↤ Drag to compare Noise → Calm
maline-shop.myshopify.com
⚡ FLASH SALE -70% · EVERYTHING MUST GO ⚡
🛒 Cart (0) · 💝 Wishlist

MEGA SALE!!!

⏰ ENDS IN: 02:14:37 ⏰
DRESS XL
€199
€59!!
TOP DELUXE
€89
€19!!
PANTS PRO
€149
€39!!
maline.studio
Simplicity,
with character.
Linen Coat
€189
Wool Knit
€145
Silk Blouse
€115
Before
After
Done with example work?
Time to write your story.
Start with a free audit

What I do.

01 / Audit

An honest look at your site.

I thoroughly analyze your current website and give you a concrete list of fixes. No vague advice, no fluff.

  • Design & UX review
  • Performance scan
  • Conversion analyse
  • SEO basic check
02 / Redesign

Full make-over.

Strategy, design and development in one flow. Faster, sharper, and built to actually convert in 2026.

  • Brand & strategy
  • UI/UX design
  • Framer or Webflow build
  • Mobile-first optimized
03 / Optimization

Continuous improvement.

A website is never finished. I work on your site monthly — testing, tweaking, and growing based on data.

  • A/B testing
  • Copy & content tweaks
  • Performance tuning
  • Monthly reporting

How it works.

01

Intro

Short 20-minute call. I get to know your brand, goals and challenges. No commitments.

02

Audit

I dive deep into your site. Design, speed, conversion, SEO. You'll get the full report within 5 days.

03

Proposal

Concrete approach, honest pricing and clear timeline. You know exactly what you get for your investment.

04

Execute

I build, test and launch. You give feedback, I refine. Until your site is truly better than before.

Who's behind Kynfy.

— 01 k FOUNDER · DESIGNER · KYNFY
Stephanie · Founder & Lead Designer

A one-person studio,
with the attention of ten.

Hi, I'm Stephanie. Since 2018 I've helped brands transform their websites into something they're proud of — that also converts. No agency middlemen, no junior handling your project on the side. Just one person who gets deeply invested in your brand.

I love working with brands that have something to say. Restaurants, makers, indie SaaS, designers — people with a story that deserves to be told better. I translate that story into a website that feels like an extension of who you are.

No templates. No copy-pasting what the neighbor did. Work that can only sit with you.

Based in
Amsterdam
Works with
Worldwide
Since
2018
— Why not an agency?

One person. One promise.
Four reasons why it works.

01
No middlemen. You talk to the person building your site. Not an account manager passing notes. Decisions that take weeks elsewhere, I make in a phone call.
02
Full attention. I work on a maximum of two projects at a time. No junior handling your work on the side, no "we'll get back to you next week." Your brand gets the focus it deserves.
03
Honest pricing. No agency overhead. No fancy office in the canal district. Half the price agencies charge, for work that's at least as good. Often better — because I make every pixel myself.
04
Skin in the game. Your success is my portfolio. An agency sends the invoice after launch. I stay involved, even after go-live, because I have just as much at stake in your site actually working.

Honest pricing.

Plan A · Audit

Website Audit

For those who want to know what could be better, before changing anything.

€495one-time
  • Full design & UX review
  • Performance scan (Core Web Vitals)
  • SEO basic check
  • Conversion recommendations
  • 30-minute review call
  • PDF report within 5 days
Book the audit →
Plan C · Ongoing

Growth Partner

For brands that want to keep improving, month after month.

€750/month
  • Continuous design tweaks
  • A/B tests & experiments
  • Content & copy updates
  • Performance & SEO work
  • Monthly reporting
  • Cancel anytime
Let's talk →
"A good website isn't a business card.
It's your best salesperson — working 24/7."
— Stephanie, founder

Questions everyone asks.

Every Redesign project includes two revision rounds — more than enough to fine-tune everything. If after the second round it still isn't right, we keep going until it is. I've never had to end a project because the client wasn't happy, and I want to keep it that way.

I deliver an Audit within 5 working days. A full Redesign takes 3-6 weeks, depending on complexity and how quickly you can give feedback. Growth Partnerships are ongoing, with a fixed monthly cadence.

I always work with a pre-agreed timeline. No surprises, no "two more weeks" emails.

Standard Framer or Webflow, depending on your needs. Both are fast, modern, and let you make simple text and image edits yourself later, without needing a developer.

WordPress only on request — for most brands in 2026 it's more baggage than benefit. Custom code (Next.js, Astro) is also possible, for specific cases where the platforms above fall short.

A Redesign includes: strategy session, full design, build, content migration, mobile optimization, basic SEO setup, and 30 days of support after launch. No hidden costs for "extra revisions" or "deployment fees" — what I quote is what you pay.

Hosting and domain are not included (~€20/year, easy to set up yourself via Cloudflare).

Both work. Many clients deliver rough copy that I sharpen and make web-friendly. No text at all? I can write it, or work with a copywriter from my network (from €750 for a full homepage).

I work solo. That means: you talk to the person doing the work, not an account manager passing it along. For specific elements (illustration, photography, copywriting in other languages) I collaborate with a fixed network of freelancers — but I keep the direction.

30 days of free support after every Redesign — bug fixes, small tweaks, questions about how to change something. After that you can buy hourly work (€95/hour), or start a Growth Partnership for continuous improvement and growth.

Yes, no problem. I regularly work with brands launching in stealth mode or sharing sensitive business info. Send your NDA in your first email and I'll sign it before our intro call.

Ready to upgrade your site?

Send me a message or book a quick call. The first audit is always free — then you decide how to move forward.

Book a call